What's currently affecting SaaS pricing?
Your business has probably already noticed the steeply rising inflation, supply chain and logistics issues, and faltering consumer confidence. It may seem obvious to state it, but we’re facing a period of global economic instability and have been for some time (and will be in the short-to-medium term).
According to an International Monetary Fund report, “global growth is expected to slump to 2.9% in 2022, and it is expected to hover around that pace over 2023-24 as the war in Ukraine disrupts activity, investment, and trade in the near term and fiscally and monetary accommodation is withdrawn”.
What do all these factors mean for SaaS sellers? Should you lower your SaaS fees, with inflation rising, and a possible recession impacting your customers? Or do you raise them to cover your growing costs?